DOVE – Dove Oscars® Video Creation Tool (web)

UX Design, MSN Branded Entertainment Experience Team, Redmond/London. As the Editorial lead for the London MSN office, I worked across Seattle, NYC, and London teams, as well as multi-tiered stakeholders including the Oscars review team. I collaborated with UK dev and design to create a UI that guided women through the process to create a 30-second ad. The winning ad aired during a commercial break at the Oscars®. Dove video contest site - Gallery UX Design, MSN Branded Entertainment Experience Team, Redmond/London. As the Editorial lead for the London MSN office, I worked across Seattle, NYC, and London teams, as well as multi-tiered stakeholders including the Oscars review team. I collaborated with UK dev and design to create a UI that guided women through the process to create a 30-second ad. The winning ad aired during a commercial break at the Oscars®.
Working closely with the UK dev and design teams on the user experience, I created a UI script that captured features, on-screen text and flow. UI Script Working closely with the UK dev and design teams on the user experience, I created a UI script that captured features, on-screen text and flow.
One of the UX challenges was to differentiate the two ways to submit a video. The original design communicated a 1, 2, 3 step process, but this was confusing to the user because there were two ways to submit a video -- build a video using the assets on the site or create your own and upload. To clarify and reinforce the two ways, to came up with an Option 1 and 2 layout. How to submit a video One of the UX challenges was to differentiate the two ways to submit a video. The original design communicated a 1, 2, 3 step process, but this was confusing to the user because there were two ways to submit a video -- build a video using the assets on the site or create your own and upload. To clarify and reinforce the two ways, to came up with an Option 1 and 2 layout.
The edit page allowed users to create a video from a pre-populated media library. The UX challenge was creating a media editing tool for non-technical users that was easy as 1, 2, 3 in the context of a marketing contest site. I worked on the UX and copy through iterative designs in conjunction with the design and dev teams. Media editing tool The edit page allowed users to create a video from a pre-populated media library. The UX challenge was creating a media editing tool for non-technical users that was easy as 1, 2, 3 in the context of a marketing contest site. I worked on the UX and copy through iterative designs in conjunction with the design and dev teams.
The UX required users to sign in with a Live ID. Through user flow and messaging, we maintained a good user experience amidst the technical constraints involving the handshake between the two sites and the fact some users did not have a Live ID. Sign In handshake The UX required users to sign in with a Live ID. Through user flow and messaging, we maintained a good user experience amidst the technical constraints involving the handshake between the two sites and the fact some users did not have a Live ID.

MSN Branded Entertainment Experience Team, Redmond/London. As the Editorial lead for the London MSN office, I worked across Seattle, NYC, and London teams, as well as multi-tiered stakeholders including the Oscars review team. I collaborated with UK dev and design to create a UI that guided women through the process to create a 30-second ad. The winning ad aired during a commercial break at the Oscars®.

Share

This entry was posted on Monday, February 18th, 2013 at 2:39 pm. It is filed under UX Design, ux portfolio. You can follow any responses to this entry through the RSS 2.0 feed.

Leave a Reply