ADS + PERSONALITY TYPES (user study)

STUDENT PROJECT: Does your personality predict what online advertisements you find compelling? H0: All personality types like all types of advertisements. There is no difference. H1: Some personality types will like or dislike specific advertisements. Ads and Personality Types (Usability Study) STUDENT PROJECT: Does your personality predict what online advertisements you find compelling? H0: All personality types like all types of advertisements. There is no difference. H1: Some personality types will like or dislike specific advertisements.
Recruitment Strategies included: Convenience sample: Friends, family, colleagues Snowball sample: Respondents recruited other respondents Outreach via Email, Facebook, LinkedIn Incentive: $100 Amazon gift card Survey Recruitment Strategies included: Convenience sample: Friends, family, colleagues Snowball sample: Respondents recruited other respondents Outreach via Email, Facebook, LinkedIn Incentive: $100 Amazon gift card
Demographic charts showed education level, income, employment status, and average personality scores. Demographics Demographic charts showed education level, income, employment status, and average personality scores.
Our team used SPSS software to calculate our statistical analysis. Statistics Our team used SPSS software to calculate our statistical analysis.
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This entry was posted on Tuesday, February 12th, 2013 at 11:03 pm. It is filed under UX Design, ux portfolio. You can follow any responses to this entry through the RSS 2.0 feed.

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