portfolio-interactive producer

CITY UNIVERSITY – Educational Media (online/DVD)

CITY UNIVERSITY - Educational Media (online/DVD)

Educational Media (Online/DVD): Various titles Client: City University
Agency: Talking Dog Media
Team: Writer/Producer, Char Easter; Flash and design: Melanie Smith, John McColloch, David Rosenfeld

I was responsible for creative and operations of all content including coursework, graphics, and tutorials in Flash, Director, film/video formats. I also managed a team of writers for the online portion of the coursework, which involved establishing comprehensive style guides as well as mentoring the interactive writers to think past static to write for motion.

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T-MOBILE – Creative Share (web)

T-MOBILE - Creative Share (web)

CHALLENGE: T-Mobile needed a single source for agencies working on campaigns to download style guides, fonts, logos and other brand assets. There was also the challenge to maintain creative consistency across T-Mobile’s campaigns with various agency vendors working in isolation.

APPROACH: Taking the client directives, I organized a secure intranet site into three sections: Share (view and upload campaigns, creative briefs, etc.); Brand Overview (view guidelines); and Toolchest (download assets). Time and budget were a constraint, so I negotiated with the client and my manager to allow a user test phase by conducting the user tests onsite at the agencies who were participating–to save them time. To test the design, I worked with the dev team to build a protoype for a user test. I named the site Creative Share.

SOLUTION: The user testing helped me identify terms that were confusing, discern what features to add or delete, etc. Creative Share gave vendors DIY access to resources with a CMS to manage their work (upload campaigns in progress and delete outdated samples). T-Mobile was able to refresh brand assets for all vendors in a centralized location and stay out of the handoff process.

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TOYOTA – APPETITE FOR LIFE

TOYOTA - APPETITE FOR LIFE

PRODUCER/WRITER, MSN Branded Entertainment Experience Team, Seattle. For Toyota, we leveraged Bing maps into the site features to create an animated road trip route that synced with locations on the fly in the video. Users could also create their own routes and add pushpins marking their favorite road spots. I wrote copy in the tone of the site and managed and maintained content working between the editorial and development teams including editorial calendars, alerts and user-generated content. Designer: Kris Bergen, Editorial lead: Jeff Chavez. http://appetiteforlife.msn.com, http://msnbeet.com/work/appetite_for_life

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SUBWAY – Fit to Boom (web)

SUBWAY - Fit to Boom (web)

PRODUCER/WRITER, MSN Branded Entertainment Experience Team, Redmond. Reveille teamed up with MSN and MSNBC to create Fit to Boom, a web series featuring baby boomers who have embarked on major, health-driven life changes. Their stories, by design and evidenced in the abundant user comments, inspired viewers to consider their own life changes. A contest awarded one winner $20,000 to fund their life mission. Designer: Richard Worsfold, Editorial lead: Jeff Chavez, OMM Awards 2010, http://www.youtube.com/watch?v=ToshK8wSy7k

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HALO 3 – MSN portal (web)

HALO 3 - MSN portal (web)

WRITER/PRODUCER. MSN Branded Entertainment Experience Team. The Halo 3 Fan site was poised to build excitement for the Halo 3 launch, which proved to be the biggest entertainment event of 2007. It debuted videos by Peter Jackson and the Silverlight player. I wrote the site copy as well as articles that got me into some highly coveted press events at Bungie Studios. As a producer I managed all content, working with the design and development teams and coordinated the video and article refreshes.

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DOVE – Dove Oscars® Video Creation Tool (web)

DOVE - Dove Oscars® Video Creation Tool (web)

INTL PRODUCER/WRITER, MSN Branded Entertainment Experience Team, Redmond/London. As the Editorial lead for the London MSN office, I worked across Seattle, NYC, and London teams, as well as multi-tiered stakeholders including the Oscars review team. I collaborated with UK dev and design to create a UI that guided women through the process to create a 30-second ad. The winning ad aired during a commercial break at the Oscars®.

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FANTA, Brazil – Avatar Creation Game (online)

FANTA, Brazil - Avatar Creation Game (online)

INTL PRODUCER/WRITER, MSN Branded Entertainment Experience Team, Redmond/London. Even the most fashionista avatarista has to begin with the basics. Fanta Brazil’s Avatar Creation Game allows two players to create an animated avatar that becomes their dynamic display pic in Windows Live© Messenger. I was involved with UI design, copy and localization. The writing had to speak to a young, international, social networking audience while imparting clear, concise directions. Lead Designer: Paul Weber

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COCA-COLA, Brazil – Music Mixer Game (online)

COCA-COLA, Brazil - Music Mixer Game (online)

INTL PRODUCER/WRITER, MSN Branded Entertainment Experience Team, Redmond/London. The Fusion Music Mixer for Coca-Cola’s Brazilian market mashes up gaming, pop culture and Windows Live® Messenger as a delivery point to capture consumers in an online environment. I wrote the user assistance for a young audience in a tone borrowed from dj culture. The copy addressed all levels of expertise, and appropriate for localization.

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LEBRON JAMES FOUNDATION (web)

LEBRON JAMES FOUNDATION (web)

INTERNATIONAL PRODUCER/WRITER, MSN Branded Entertainment Experience Team, Redmond/London. Animating like a pop-up book, the goal of the site was to be the heartfelt source of information about LeBron James on the Internet. My role as a writer helped build the interpersonal connection between LeBron and his young fans through the pervasive UI copy. As a producer I managed the content, coordinated writers, editorial vendors and monitoring of the user input features.

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EXPERIENCE MUSIC PROJECT – Quest for Volume: Origin of the acoustic guitar (kiosk)

EXPERIENCE MUSIC PROJECT – Quest for Volume: Origin of the acoustic guitar (kiosk)

CREATIVE DIRECTOR/PRODUCER. The acoustic kiosk is all about the beauty of the instruments, featuring the flat-top, arch-top and resonator styles. With the directive to entertain and educate, the users get a hands-on experience to learn how the acoustic came about. They can also listen to the first tunes recorded in the jukebox section. It’s featured in the Experience Music Project’s guitar gallery. Original music by Bill Frisel and Greg Liez. Cameo narration by Nancy Wilson.

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EXPERIENCE MUSIC PROJECT – Quest for Volume: Origin of the electric guitar (kiosk)

EXPERIENCE MUSIC PROJECT - Quest for Volume: Origin of the electric guitar (kiosk)

CREATIVE DIRECTOR/PRODUCER. MUSE award from the American Association of Museums. This post-industrial time machine is featured in the Experience Music Project Guitar Gallery. The kiosk transforms viewers back to the dawn of electricity and the origin of the electric guitar.

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EXPERIENCE MUSIC PROJECT – Next Rock (kiosk)

EXPERIENCE MUSIC PROJECT - Next Rock (kiosk)
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NOKIA – New Year’s Eve (web)

NOKIA - New Year's Eve (web)

INTERNATIONAL PRODUCER/WRITER, MSN Branded Entertainment Experience Team, Redmond/London. The Nokia New Year’s Eve site was a perfect example of promoting brand within the context of entertainment as well a integrating social networking features. Via Nokia mobile devices, users were invited to New Year’s Eve parties across five cities — Hong Kong, Berlin, Mumbai, Rio, and NYC. Users could view videos of major bands such as Black Eyed Peas and chat about it in a Windows Live Messenger. My job was to coordinate the timing of the content and countdown sent via the Nokia mobile devices across all time zones.

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CITY UNIVERSITY – I Can (TV, radio, web, print)

CITY UNIVERSITY  - I Can (TV, radio, web, print)

COPYWRITER, Talking Dog Media, Bellevue. Branding campaign. Our team conducted a full makeover for City University’s branding campaign to attract an international audience while playing on a Seattle identity. Agency: Talking Dog Media. Cinematography: John Edwards, Designer: Gary Mason

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UNDERGROUND TOUR (environmental space)

UNDERGROUND TOUR (environmental space)

CREATIVE DIRECTOR/WRITER: The Underground Tour hired us to create an environmental display ad to raise brand awareness and ticket sales for one of Seattle’s ever popular and iconic attractions. The 30-second ad (video and text animation) is featured on a flat-screen panel in the lobby of the Washington State Convention Center. Camera/Project Mgt: Cheryle Easter
Flash Aimation: Kate Thompson. Sound Design: Michael Maricle

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WASHINGTON TREE FARM PROJECT – Ever Green (video)

WASHINGTON TREE FARM PROJECT - Ever Green (video)

SCRIPT/EDITOR. Washington Tree Farm Project, Corvalis, WA. What is a tree farmer? That is the question this video raises and answers. Run Chica created this documentary-style video to inform policy makers and the public on the role of family tree farmers in protecting the environment. Shot in HD. Edited in Final Cut Pro. Cinematography and editing, Cheryle Easter. Trailer, http://runchica.com/blog/?p=83.

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INTUIT – QuickBooks Trials (DVD)

INTUIT - QuickBooks Trials (DVD)

ACCOUNT MANAGER. Toolhouse Design, Bellingham, WA. Intuit’s QuickBooks Interactive trials are a direct marketing campaign – you have received one in the mail – that showcases key features through interactive tutorials, providing both a hands-on and sit-back experience. As the producer for Intuit and Symantec interactive marketing projects, I managed the reviews and deliverables, serving as the liaison between the client and our production and design teams.

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WASHINGTON HISTORY MUSEUM – The Vanishing Logger (museum installation and web)

 WASHINGTON HISTORY MUSEUM - The Vanishing Logger (museum installation and web)
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SELF PROMO – Time Management + Art

SELF PROMO - Time Management + Art
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WFFA – Stewards of the Land (print)

WFFA - Stewards of the Land (print)
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PHILIPS – Sense and Simplicity (web)

PHILIPS - Sense and Simplicity (web)

INTERNATIONAL PRODUCER/WRITER, MSN Branded Entertainment Experience Team, Redmond/London. The Philips ‘Myth or Fact’ site integrated Encarta as a resource of information on health remedies as well as debunk common health myths. By using knowledge-based engagement consumers could see the brand’s simplicity messaging in the context of health and wellbeing. My role contributed to UI design, copy, localization, and reviews. Art Director: Paul Weber

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